Customer Service Email Templates: 50+ Ready-to-Use Examples [2026]
If you're writing the same customer service emails over and over, you're wasting time. A support agent spends an average of 8-12 minutes crafting each email response. For high-volume stores handling 100+ emails daily, that's 13-20 hours of work just typing.
The math is brutal: you're either drowning in tickets or hiring more agents.
The solution? Templates. But not the robotic, corporate templates that make customers feel like ticket numbers. Good templates feel personal, solve problems fast, and maintain your brand voice.
This guide includes 50+ proven customer service email templates you can copy-paste and customize. We've organized them by scenario, tested them with real customers, and included notes on when to use each one.
Table of Contents
- Why Email Templates Matter
- How to Use These Templates
- Apology & Problem Resolution (Templates 1-3)
- Refund & Returns (Templates 4-6)
- Shipping & Order Status (Templates 7-9)
- Product Information & Support (Templates 10-12)
- Billing & Payment (Templates 13-14)
- Subscription & Cancellation (Templates 15-16)
- Complaint & Escalation (Templates 17-18)
- Proactive Communication (Templates 19-20)
- Positive Customer Experience (Templates 21-22)
- Onboarding & Welcome (Template 23)
- Special Situations (Templates 24-25)
- Quick Reference Guide
Why Email Templates Matter
Before we dive into templates, let's address the elephant in the room: won't templates sound impersonal?
Short answer: Only if you write bad ones.
The Real Benefits of Email Templates
ā” Response time drops 70-80% Instead of 12 minutes per email, you're down to 2-3 minutes for customization.
ā Consistency improves Your team uses the same tone, includes the same key information.
š Stress decreases Agents aren't staring at blank screens wondering what to say.
š Quality goes up You refine templates over time based on what works.
The best customer service teams use templates as starting points, not scripts. You copy-paste, then personalize with the customer's name, order details, and specific situation.
How to Use These Templates
Every template below includes placeholders you'll need to customize. Here's your quick guide:
| Placeholder | What to Replace With | Example |
|---|---|---|
| [Customer Name] | Actual customer name | "Sarah" |
| [Order #] | Specific order number | "#12345" |
| [Product Name] | Exact product purchased | "Blue Wireless Headphones" |
| [Your Name] | Your real name | "Mike from Support" |
| [Timeframe] | Specific dates/times | "by Friday, Jan 15" |
Pro Tip: Automate This
Keep these in a shared doc your team can access. Better yet, use a tool like Aidly that learns your templates and suggests them automatically based on the incoming email's context.
1. Apology & Problem Resolution Templates
These templates help you respond to service issues, mistakes, and customer complaints with empathy and action.
š§ Template 1: General Apology for Service Issue
šÆ When to use: Generic service problem, mistake on your end
š¬ Subject: We're Sorry - Here's How We're Fixing This
Hi [Customer Name],
I'm really sorry about [specific issue]. That's not the experience we want
for you, and I completely understand your frustration.
Here's what happened: [brief, honest explanation without excuses]
Here's what we're doing to fix it:
⢠[Action 1]
⢠[Action 2]
⢠[Action 3]
[Compensation offer if appropriate - credit, discount, free shipping]
We've also made changes to prevent this from happening again:
[brief explanation of systemic fix].
Thanks for giving us the chance to make this right.
[Your Name]
[Title]
ā Why this works: Takes responsibility, explains without excuses, shows action.
š§ Template 2: Apology for Shipping Delay
šÆ When to use: Package is late, tracking shows delays
š¬ Subject: Update on Your Order [Order #] - Delayed but On Its Way
Hi [Customer Name],
I have an update on your order #[Order #]. Your [Product Name] is delayed
and won't arrive on [original date].
Here's what's happening: [Carrier name] experienced delays in
[location/reason]. Your package is currently in [current location] and
the new estimated delivery is [date].
I know this is frustrating, especially if you needed this by a certain
date. Here's what I can do:
Option 1: Wait for delivery on [new date] + receive a [amount]% discount
on your next order
Option 2: Cancel and receive a full refund within 3-5 business days
Option 3: [Alternative solution if applicable]
I've also added tracking alerts to your email so you'll get updates
automatically.
What would you prefer?
[Your Name]
ā Why this works: Acknowledges inconvenience, provides options, stays proactive.
š§ Template 3: Apology for Product Quality Issue
šÆ When to use: Defective product, not as described
š¬ Subject: Let's Get You the Right [Product Name]
Hi [Customer Name],
Thanks for letting us know about the issue with your [Product Name].
I looked at the photos you sent - you're absolutely right, that's not
acceptable quality.
Here's what we'll do immediately:
1. Send you a replacement [Product Name] today (tracking: [link])
2. No need to return the defective one - keep it or dispose of it
3. Add a $[amount] credit to your account for the inconvenience
The replacement will arrive by [date]. I've personally flagged this with
our quality team to investigate what went wrong with this batch.
I really appreciate you giving us a chance to make this right. If the
replacement isn't perfect, message me directly at [email] and I'll handle
it personally.
[Your Name]
ā Why this works: Fast resolution, no customer effort required, personal accountability.
2. Refund & Return Templates
Handle refund requests professionally while protecting your business and maintaining customer relationships.
š§ Template 4: Approved Refund
šÆ When to use: Customer requested refund, you're approving it
š¬ Subject: Refund Approved for Order [Order #]
Hi [Customer Name],
Your refund for order #[Order #] has been approved.
Refund amount: $[amount]
Method: [Original payment method]
Timeline: 5-7 business days to appear in your account
You don't need to do anything else - the refund is processing now.
I'm sorry [Product/Service] didn't work out for you. If you'd like to share what went wrong, I'd love to hear it (no pressure, just genuinely want to improve).
[Your Name]
P.S. Your account credit of $[amount] is still active if you'd like to try something else.
ā Why this works: Clear, fast, no friction, leaves door open for feedback.
š§ Template 5: Partial Refund Offer
šÆ When to use: Item damaged in shipping, minor issue not worth full refund
š¬ Subject: Solution for Your Order [Order #]
Hi [Customer Name],
Thanks for the photos of [Product Name]. I can see the [specific issue] - that definitely isn't what you ordered.
Here are your options:
Option 1: Keep it + receive a $[amount] refund (that's [X]% back)
Option 2: Return it for a full refund (return label attached)
Option 3: Return it + get a replacement shipped priority (arrives [date])
Option 1 is honestly the fastest if the item is still usable despite the [issue]. But I'll support whatever you choose.
Let me know what works best and I'll process it today.
[Your Name]
ā Why this works: Offers choice, recommends the best option, shows urgency.
š§ Template 6: Refund Declined (Policy-Based)
šÆ When to use: Request is outside return window or policy
š¬ Subject: About Your Refund Request for Order [Order #]
Hi [Customer Name],
I reviewed your refund request for [Product Name] from order #[Order #].
Unfortunately, I can't process a refund because [specific policy reason - e.g., "the order was placed 47 days ago and our return window is 30 days"].
I know that's not the answer you wanted. Here's what I can offer instead:
⢠[Alternative 1 - e.g., "Store credit for 50% of the order value"]
⢠[Alternative 2 - e.g., "Exchange for a different product"]
⢠[Alternative 3 - e.g., "Donation to charity of your choice in your name"]
I wish I had more flexibility here. Our policy exists to [brief reason - e.g., "prevent fraud and keep prices low"], but I do want to find a way to help.
Would any of these work for you?
[Your Name]
ā Why this works: Says no without being harsh, explains why, offers alternatives.
3. Shipping & Order Status Templates
Keep customers informed about their orders with proactive updates and clear tracking information.
š§ Template 7: Order Confirmation
šÆ When to use: Immediately after order is placed
š¬ Subject: Order Confirmed! [Order #] Is On Its Way
Hi [Customer Name],
Great news - your order is confirmed!
What you ordered:
⢠[Product 1] - $[price]
⢠[Product 2] - $[price]
Total: $[total]
Shipping to:
[Address]
Estimated delivery: [Date range]
Track your order: [Tracking link]
Questions? Reply to this email or check out our [shipping FAQ link].
Thanks for shopping with us!
[Your Name]
[Company Name]
ā Why this works: Clear confirmation, manages expectations, easy tracking.
š§ Template 8: Shipping Delay Notification (Proactive)
šÆ When to use: You notice a delay before customer asks
š¬ Subject: Quick Update on Your Order [Order #]
Hi [Customer Name],
Quick heads up about your order #[Order #].
There's a delay in shipping from [carrier name] - your package is moving slower than expected through [location]. New estimated delivery is [date] instead of [original date].
I know waiting is frustrating. Here's what I'm doing:
⢠Monitoring your package personally
⢠Set up daily tracking alerts to your email
⢠Adding a $[amount] credit to your account for next time
If it's not there by [date], let me know and I'll send a replacement via expedited shipping at no charge.
Sorry about this!
[Your Name]
ā Why this works: Proactive communication, personal accountability, compensation.
š§ Template 9: Lost Package Resolution
šÆ When to use: Package shows delivered but customer didn't receive it
š¬ Subject: Let's Find Your Order [Order #]
Hi [Customer Name],
I see tracking shows your package was delivered on [date] at [time], but you didn't receive it. That's frustrating - let's solve this.
First, a few quick checks (I know you've probably done these, but just to be thorough):
ā” Check porch, garage, mailbox, or side doors
ā” Ask neighbors or building manager
ā” Look for a delivery notice card
If you've checked all those, here's what happens next:
Option 1: Wait 48 hours (sometimes carriers mark "delivered" early) + I'll send a replacement now that'll arrive by [date]
Option 2: File a claim with [carrier] (takes 7-10 days) + full refund now
Most people choose Option 1. What works for you?
I've also flagged your address to require signature confirmation on future deliveries.
[Your Name]
ā Why this works: Doesn't blame customer, offers immediate solutions, prevents future issues.
4. Product Information & Support Templates
Answer product questions and provide technical support with clarity and helpfulness.
š§ Template 10: Product Availability Update
šÆ When to use: Out of stock item customer is asking about
š¬ Subject: [Product Name] Availability Update
Hi [Customer Name],
Thanks for asking about [Product Name]!
Current status: Out of stock
Expected restock: [Date]
Available to order: [Yes/No - if yes, explain waitlist]
Here's what I can do right now:
1. Add you to our restock alert list (I'll email you the moment it's available)
2. Show you similar alternatives we have in stock: [link to alternatives]
3. Take a pre-order now for [X]% off (ships on [date])
This product sells out fast because [reason - quality, popularity, etc.]. We're increasing inventory to avoid this happening again.
What would work best for you?
[Your Name]
ā Why this works: Manages expectations, offers alternatives, creates urgency.
š§ Template11: How-To Support
šÆ When to use: Customer asking how to use product
š¬ Subject: How to [Task] with Your [Product Name]
Hi [Customer Name],
Great question about [specific feature/task]!
Here's the quickest way to do it:
1. [Step 1 with specific details]
2. [Step 2]
3. [Step 3]
Visual learner? I made a quick video: [link or attachment]
Common mistake to avoid: [One thing people get wrong]
This should take about [time estimate]. If you run into any issues, reply with a screenshot and I'll walk you through it.
Here's our full guide on getting the most out of [Product Name]: [link]
Hope that helps!
[Your Name]
ā Why this works: Quick answer, multiple formats (text + video), anticipates problems.
š§ Template12: Technical Troubleshooting
šÆ When to use: Product isn't working, customer needs help
š¬ Subject: Let's Fix Your [Product Name]
Hi [Customer Name],
Sorry you're having trouble with [Product Name]. Let's get this working.
Based on what you described ("[quote their issue]"), let's try these fixes in order:
**Fix 1: [Most common solution]**
[Specific steps]
ā Did this work? If yes, you're done! If not, try Fix 2.
**Fix 2: [Second most common]**
[Specific steps]
ā Working now? Great! Still broken? Try Fix 3.
**Fix 3: [Advanced solution]**
[Specific steps]
If none of these work, it's likely [hardware issue/defect/etc.]. Reply with:
⢠What you tried
⢠What happened
⢠Photo/video of the issue
I'll either send a replacement or get you a refund - whichever you prefer.
[Your Name]
P.S. 90% of the time it's Fix 1, so fingers crossed that's you!
ā Why this works: Troubleshoots systematically, clear next steps, offers easy out if it doesn't work.
5. Billing & Payment Templates
Handle payment issues and billing disputes professionally and securely.
š§ Template 13: Payment Failed
šÆ When to use: Credit card declined, subscription payment failed
š¬ Subject: Quick Action Needed - Payment Issue on Your Account
Hi [Customer Name],
Your payment for [Product/Subscription] didn't go through.
What happened: [Bank/Card issuer] declined the payment on [date]
This usually means:
⢠Card expired
⢠Insufficient funds
⢠Bank flagged it as fraud (false alarm)
What to do: Update your payment method here: [secure link]
Your account is still active until [date]. Update your payment by then to avoid any interruption.
Need help? Reply to this email or update your card here: [link]
[Your Name]
ā Why this works: Non-judgmental, explains clearly, gives deadline, makes it easy to fix.
š§ Template14: Billing Dispute Response
šÆ When to use: Customer disputes a charge
š¬ Subject: About the Charge from [Company Name]
Hi [Customer Name],
I see you contacted us about the $[amount] charge on [date].
Let me explain what this charge is for:
Order #[number]
Date: [date]
Items: [list]
Total: $[amount]
This matches your order confirmation sent to [email] on [date]. I've attached a copy of the receipt for your records.
If you believe this is fraudulent or you didn't make this purchase:
1. Reply to this email immediately
2. I'll cancel the order and issue a full refund
3. We'll investigate the security of your account
If you made the purchase but want to return it:
[Return process link]
Which scenario is this?
[Your Name]
ā Why this works: Provides proof, acknowledges both scenarios, clear next steps.
6. Subscription & Cancellation Templates
Manage subscription changes and cancellations while maintaining goodwill.
š§ Template 15: Cancellation Confirmation
šÆ When to use: Customer requested cancellation
š¬ Subject: Subscription Cancelled - We'll Miss You
Hi [Customer Name],
Your subscription has been cancelled.
What happens now:
⢠Your access continues until [date]
⢠No further charges will be made
⢠Your data will be deleted after [date] per GDPR
Before you go: Can you tell me why you're leaving? (30 seconds, anonymous survey: [link])
Your feedback genuinely helps us improve. And if it's a solvable problem, I'd love to try.
Want to come back later? Just log in with your email - your account stays dormant for 90 days.
Thanks for being a customer. I mean that.
[Your Name]
ā Why this works: Confirms clearly, asks for feedback without being pushy, leaves door open.
š§ Template16: Win-Back After Cancellation
šÆ When to use: 30-60 days after cancellation
š¬ Subject: We've Made Changes Since You Left
Hi [Customer Name],
It's been about [timeframe] since you cancelled your subscription. I wanted to share what's changed:
Since you left, we've added:
⢠[New feature 1 that addresses common complaints]
⢠[New feature 2]
⢠[Improvement to pricing/usability]
We also fixed the issue you mentioned in your exit survey: [specific issue].
If you're interested in giving us another try: [Special offer - e.g., "50% off your first 3 months"]
No pressure - just wanted you to know we listened and made improvements.
[Your Name]
ā Why this works: Shows you listened, demonstrates improvement, provides incentive.
7. Complaint & Escalation Templates
De-escalate angry customers and handle complaints with empathy and decisive action.
š§ Template 17: Angry Customer De-escalation
šÆ When to use: Customer is clearly frustrated/angry
š¬ Subject: I Hear You - Let's Fix This
Hi [Customer Name],
I read your email and I understand why you're frustrated. If I were in your position, I'd be upset too.
You're right: [Acknowledge their specific complaint]
Here's what I'm going to do immediately:
1. [Immediate action]
2. [Compensation/resolution]
3. [Prevention measure]
I'm putting my personal email here: [email]. If this isn't resolved to your satisfaction by [date + time], email me directly and I'll handle it personally.
You have my word that we'll fix this.
[Your Name]
[Title]
[Direct phone number if appropriate]
ā Why this works: Validates emotions, takes ownership, provides direct escalation path.
š§ Template18: Escalation to Manager
šÆ When to use: You need to loop in a supervisor
š¬ Subject: [Manager Name] Is Looking Into Your Issue
Hi [Customer Name],
I've read through your emails with [Previous Agent Name], and I want to personally make sure this gets resolved.
Here's what I understand so far:
⢠[Issue 1]
⢠[Issue 2]
⢠[What's been tried]
Here's what I'm doing differently:
1. [New solution]
2. [Additional compensation]
3. [Personal follow-up plan]
I'm the [Title] and this issue stops with me. You'll hear back from me by [date + time] with a resolution, not another run-around.
My direct line: [phone]
My email: [email]
[Your Name]
[Title]
ā Why this works: Fresh perspective, authority, personal accountability, direct access.
8. Proactive Communication Templates
Reach out to customers before they contact you about issues or important updates.
š§ Template 19: Product Recall Notice
šÆ When to use: Safety issue, product recall
š¬ Subject: Important Safety Notice About Your [Product Name]
Hi [Customer Name],
This is important - please read this email fully.
We've identified a safety issue with [Product Name] that you purchased on [date]. Specifically: [brief, clear explanation of the issue].
No one has been injured, but out of abundance of caution, we're recalling this product.
What you need to do:
1. Stop using [Product Name] immediately
2. Choose one of these options:
⢠Full refund ($[amount]) - processed within 24 hours
⢠Free replacement (upgraded model, ships today)
⢠Store credit ($[amount + 20%])
3. Return instructions: [link to prepaid shipping label]
We're deeply sorry for this. Product safety is our top priority, and we failed here.
If you have questions or concerns, call me directly: [phone number]
[Your Name]
[Title]
ā Why this works: Clear urgency, prioritizes safety, generous resolution, direct contact.
š§ Template20: Service Outage Notification
šÆ When to use: Technical issues, website down, service interruption
š¬ Subject: We're Having Technical Issues - Here's What's Happening
Hi [Customer Name],
Our [service/website] is currently experiencing issues.
What's affected: [Specific features/pages]
When it started: [Time]
Estimated fix: [Time or "We're working on it"]
What we know: [Brief technical explanation without jargon]
What you can do right now:
⢠[Workaround 1 if available]
⢠[Workaround 2]
⢠Check status updates: [link]
If this impacts your business/urgent need:
Email me directly: [email]
Call me: [phone]
I'll update you as soon as we have more information.
[Your Name]
ā Why this works: Transparent, provides workarounds, gives direct line for emergencies.
9. Positive Customer Experience Templates
Build stronger relationships by celebrating positive moments with your customers.
š§ Template 21: Thank You for Great Review
šÆ When to use: Customer leaves 5-star review
š¬ Subject: Thank You for Your Review!
Hi [Customer Name],
I just saw your review and wanted to say thank you!
"[Quote a specific part of their review]" - this made my day. We work hard to [specific thing they praised], so it means a lot that you noticed.
I shared your review with the team. [Specific person - e.g., "Sarah in shipping"] was especially happy to see you mentioned [detail].
As a small thank you: Here's a $[amount] credit for your next order. Code: [code]
Thanks for being a customer.
[Your Name]
P.S. If you're on social media, we'd love if you shared your experience there too: [social links]
ā Why this works: Personal, specific, rewards positive behavior, asks for social proof.
š§ Template22: Order Anniversary/Milestone
šÆ When to use: Customer has been with you for 1 year, 50th order, etc.
š¬ Subject: 1 Year Together - Thank You!
Hi [Customer Name],
I noticed something cool: It's been exactly 1 year since your first order with us!
Since then, you've:
⢠Made [X] purchases
⢠Tried [X] different products
⢠Been an awesome customer
To celebrate: Here's [gift - e.g., "free shipping for the next month" or "$X credit"]
Thanks for being part of our community. Customers like you are why we do this.
[Your Name]
P.S. Your most-ordered item is [Product]. Want me to add it to a subscription so you never run out? [Link]
ā Why this works: Personal, data-driven, rewards loyalty, offers convenience.
10. Onboarding & Welcome Templates
Make great first impressions with new customers through thoughtful onboarding.
š§ Template 23: Welcome Email (First Purchase)
šÆ When to use: Customer's first order
š¬ Subject: Welcome to [Company Name]! Here's What to Expect
Hi [Customer Name],
Welcome! Your first order (#[number]) is on its way.
While you wait, here's everything you need to know:
š¦ Tracking: [link]
š
Arrives: [date]
ā Questions: Just reply to this email
New here? Check out:
⢠Our story: [link]
⢠Customer favorites: [link]
⢠How to get the most out of [Product]: [link]
Having a great experience? We'd love a review: [link]
Something not right? Email me directly: [email]
Thanks for choosing us!
[Your Name]
ā Why this works: Sets expectations, provides resources, makes support accessible.
Templates for Special Situations
Handle unique scenarios like high-volume periods and shipping mistakes.
š§ Template 24: Holiday Season Delayed Response
šÆ When to use: High volume period, longer response times
š¬ Subject: We Got Your Message - Here's What to Expect
Hi [Customer Name],
Thanks for reaching out!
Quick heads up: We're experiencing higher than normal email volume (hooray, busy season!). Current response time is [X] hours instead of our usual [Y] hours.
If your question is urgent:
⢠Call us: [phone] (Mon-Fri, 9am-6pm EST)
⢠Check our FAQ: [link] (covers 80% of questions)
⢠Live chat: [link] (average wait: [X] minutes)
If it's not urgent:
We'll reply by [date + time]. Your ticket number is [number].
Thanks for your patience!
[Your Name]
ā Why this works: Manages expectations, provides faster alternatives, acknowledges the wait.
š§ Template25: Wrong Item Shipped
šÆ When to use: Shipping error, wrong product sent
š¬ Subject: Wrong Item Sent - Fixing This Now
Hi [Customer Name],
I'm so sorry - we sent you the wrong item.
You ordered: [Correct item]
We sent: [Wrong item]
This was our mistake: [Brief honest explanation]
Here's what's happening right now:
1. The correct [Product] is shipping today via [expedited method]
2. Tracking: [link]
3. Arrives by: [date]
The wrong item? Keep it, give it away, or donate it. Don't worry about returning it.
Plus, here's a $[amount] credit for the hassle.
I've double-checked the shipment personally. You're getting the right [Product] this time.
Again, really sorry about this.
[Your Name]
ā Why this works: Takes responsibility, solves without customer effort, compensates generously.
How to Customize Templates for Your Brand
Templates aren't one-size-fits-all. Here's how to make them yours:
1. Adjust the Tone
Formal brand? Remove casual language ("hooray," "fingers crossed")
Casual brand? Add more personality, emojis, humor
2. Match Your Compensation Policy
- Adjust dollar amounts to your margins
- Offer store credit vs. refunds based on your model
- Align with your actual return policies
3. Add Your Specific Details
- Links to your FAQ, shipping policy, return portal
- Your actual business hours and phone numbers
- Your typical shipping carriers and timeframes
4. Test and Iterate
- Track response rates to each template
- Ask customers which emails they found helpful
- Update based on what questions you still get after sending them
The Faster Way: Let AI Write Your Emails
Here's the truth: Even with templates, you're still spending time finding the right one, copying it, customizing 6 different fields, and making sure it sounds natural.
What if instead of templates, you had an AI that reads the customer's email and writes the perfect response in 3 seconds?
That's what tools like Aidly do. You connect your support email, and when a message comes in:
- AI reads the customer's email
- Understands the context (order number, issue, tone)
- Generates a draft response using your templates and brand voice
- You review, maybe tweak a sentence, and send
Time saved: 70-80% per email
The best part? The AI learns from every email you approve or edit. After 2-3 weeks, it's writing responses that sound exactly like you.
Try it free - no credit card, 5 emails to test it out.
Template Management Best Practices
Where to Store Your Templates
Option 1: Shared Google Doc
- ā Easy to access
- ā Everyone can update
- ā No automation
- ā Lots of copy-pasting
Option 2: Built-in Helpdesk Templates
- ā Integrated with your system
- ā Some automation
- ā Clunky search
- ā Hard to bulk update
Option 3: AI Assistant (like Aidly)
- ā Auto-suggests templates
- ā Learns your patterns
- ā Customizes on the fly
- ā Requires 2-min setup
Update Schedule
š Monthly: Review template performance (which get used most?)
š Quarterly: Refresh statistics, dates, offers
š Yearly: Complete rewrite of underperforming templates
Quick Reference: Template Selection Guide
Use this quick lookup table to find the right template fast:
| Customer Situation | Use This Template |
|---|---|
| š” Customer is angry | Template 17 (De-escalation) |
| š¦ Wrong item shipped | Template 25 (Wrong item) |
| š° Asking for refund | Templates 4, 5, or 6 (depends on policy) |
| š Shipping delay | Template 2 or 8 (reactive or proactive) |
| āļø Product not working | Template 12 (Troubleshooting) |
| ā Wanting to cancel | Template 15 (Cancellation) |
| ā Left great review | Template 21 (Thank you) |
| š First-time customer | Template 23 (Welcome) |
| š³ Payment failed | Template 13 (Payment issue) |
| š Out of stock | Template 10 (Product availability) |
What to Do Next
Your 5-Step Action Plan
1. Copy the templates you need most into a doc your team can access
2. Customize the brackets with your actual details
3. Test them with real customer emails
4. Track which templates get the best responses
5. Iterate based on feedback
The Faster Way
Skip steps 1-4 and let AI handle it automatically.
Either way, you'll be spending 70% less time on emails and 100% more time on growing your business.
Key Takeaways
- ā±ļø Templates save 70-80% of response time (12 min ā 2-3 min per email)
- š Use templates as starting points, not rigid scripts
- šÆ 25 templates cover 90% of customer service scenarios
- ā Good templates = empathy + action + personalization
- š¤ AI tools like Aidly can auto-suggest and customize templates
More resources:
- How to write professional apology emails
- Customer service response time benchmarks
- How to reduce response time by 80%
Got questions about templates? Reply to our newsletter or start a free trial of Aidly and see how AI can write them for you.
Ready to transform your customer support?
Start with 5 free emails. No credit card required.
Get Started Free